DTM™

Global Counter-Terrorism Institute™
INTERNAL
BUSINESS PLAN

Business Plan & Advertising Campaign — FY2027

Comprehensive go-to-market strategy, revenue model, and phased advertising campaign for the DTM™ intelligence platform, certification programs, and PQEaaS service lines.

Executive Summary

The Global Counter-Terrorism Institute™ (GCTI) delivers an integrated intelligence platform that combines geopolitical terrorism risk assessment, cyber threat monitoring, scenario-based mitigation planning, analyst certification, and post-quantum encryption services. The DTM™ (Dynamic Threat Matrix) platform is the only solution that unifies these capabilities under a single, transparent, data-driven methodology — accessible from self-serve subscriptions through enterprise deployment.

Mission

Empower organizations and professionals to anticipate, assess, and mitigate terrorism and security threats through transparent, data-driven intelligence and quantum-ready protection.

Vision

Become the global standard for threat intelligence methodology, professional credentialing, and post-quantum security — from the classroom to the operations center.

$1.17M
Projected FY2027 Revenue
$72K
Annual Ad Budget
6
Service Lines
1,400
Target Subscribers
Campaign Brand & Theme
Campaign Theme

"See the Threat. Close the Gap. Go Quantum."

A three-act narrative: See the Threat (DTM intelligence + Sentinel monitoring), Close the Gap (VMSP mitigation + certification), and Go Quantum (PQEaaS post-quantum readiness). Each phase of the campaign emphasizes one act while reinforcing the integrated whole.

Methodology Authority

"The only platform built on a transparent, weighted, multi-factor Dynamic Threat Matrix™ model — not a black box."

Published DTM methodology
Data room with source attribution
Configurable risk weights

Quantum-Ready Security

"PQEaaS delivers NIST-aligned post-quantum encryption today — and we hold ourselves to the same standard we sell."

FIPS 203 / 204 / 205 compliant
CNSA 2.0 aligned
Live PQE audit logging

Intelligence + Credentialing

"From real-time monitoring to certified analyst training — the full pipeline from data to qualified professional."

DTM 300 Certificate
500-level degree pathway
Sentinel live threat feeds

From Insight to Action

"VMSP turns risk scores into prioritized, time-boxed mitigation plans — closing the gap between knowing and doing."

Volatility-to-mitigation scenarios
Owner-assigned actions
Immediate / 24h / 72h / 30d windows